In regards to Susana’s blog post on Facebook advertising on users’ posts. I agree with the fact that this will be a great opportunity for companies to accurately market to their targeted audience. The amount of data collected by Facebook probably makes it the best market research tool ever created. Advertising on posts may prove to be a valuable option for young start up firms that do not have much public recognition. As word of mouth is the most influential method of marketing, having a user’s comment act as an advertisement for their product will definitely help them gain market recognition. Especially, since these advertisements, using Facebook’s customer data, will only target likely consumers. Thus their success rate is amplified.
On the other hand, as a Facebook user myself. Having the knowledge that Facebook can edit your comments for marketing purposes is relatively unnerving. While this may feel like an invasion of privacy, I can not substitute away from Facebook due to the importance it plays in my social interactions. Many users, like me, will probably feel outraged by Facebook’s usage of their information and still continue to use Facebook as it an integral part of our daily lives.