f8 2011: The New Facebook
Facebook’s founder and CEO, Mark Zuckerberg introduced a redesigned Facebook profile page at the annual f8 conference. Being held annually, the conference also saw the release of Timeline, an application that allow one to tell their whole life story through a single Facebook page. The launch effectively redefined how Social Sites function in the society today.
(Anyone interested in the full content of the conference can check out this link.)
I feel that such a move is an exemplary example of product differentiation in the business world. Through product differentiation, companies can make its product stand out from the rest of the competitors in the market. For Social sites, it would mean increased users, thus more revenue from advertising on their sites.
Though beneficial, i feel that there are downsides to the changes on Facebook. For one, old users might not be able to adapt to the changes that are being made, resulting in old users switching to alternatives that they find more comfortable with. Another cause of concern could be the security issues involved with more personal information released. With people putting more private and personal information onto Facebook, there is increased pressure on Facebook to prevent hacking of such information.
There are pros and cons to the changes made on Facebook.
Different People have Different views. So what do you think of such a move by Facebook?
Article Citations: Barnett, Emma. “Facebook F8: Zuckerberg Announces Revamp.” The Telegraph. Telegraph Media Group Limited, 22 Sept. 2011. Web. 26 Sept. 2011. <http://www.telegraph.co.uk/technology/facebook/8783010/Facebook-f8-Zuckerberg-announces-revamp.html>.
Picture Sources: Source of f8 Logo