COMM 101 105 UBC – Wong, Yen Fung

It is fair to say that the above logo is well known among people nowadays. With over 64 million customers a day, it is evident that McDonald’s reach in people is far and wide.

Although its monumental popularity , there are multitude of controversies that McDonald’s are involved in. One notable incident would be the McLibel case in 1990s.

 

The McLibel Case (Click for more Details of the Case)

The McLibel case effectively highlighted the company’s unethical business behaviors.

The article allow us to understand some of McDonald’s unethical behaviors. Examples are as given below:

– Advertisements that are aimed towards children.  Directly targeting children allowed the company to establish themselves among their niche groups.

– Nutrition level of McDonald’s food falsified by their own ‘nutritionist’. Despite evidence that their food are linked to serious diseases like obesity and diabetes, McDonald’s would promote it to be nutritious without fail, playing with the figures that they publish to the public.

                                  

 Facts about Nutrition of Fast Food

The two examples are just some of McDonald’s unethical practices.

These unethical actions have resulted in the rise of societal problems that must be resolved.

On a final note, i feel that something must be done to keep such corporations in place.

Companies should have an adequate amount of Corporate Social Responsibility (CSR) as they progress in society.

Although McDonald’s might be unethical, I believe majority of us would still be a big fan of them.

They are simply irresistible.

Citations:  McINFORMATION NETWORK. “The McLibel Trial.” M C S P O T L I G H T. McINFORMATION NETWORK. Web. 15 Sept. 2011. <http://www.mcspotlight.org/case/index.html>.

 Source of Macdonalds Logo

Source of McLibel Key Figures

Source of Ronald Macdonalds Picture

Source of Macdonalds Advertisment

Comments: Business Ethics in Baseball – Ganasan Ponjani