As the worlds’ largest hamburger chain, Ronald McDonald’s presence is blatantly obvious in virtually all populated areas of the world. Why then, one might ask, are the company’s sales dropping at a startling rate? With a drop of six percent in its share value over the past year, it is clear that McDonald’s is certainly not lovin’ it.

Ten or twenty years ago, the thought of dining at McDonald’s would make mouths water and taste buds tingle with excitement. Today, the very same thought gives rise to feelings of disgust, inferiority, and embarrassment. In recent years, consumer tastes and preferences have traveled in a direction that is clearly harming the success of the worlds’ largest hamburger chain.

The predicament that McDonald’s currently faces portrays a concept that was discussed in a previous lecture: the need for a business to adapt in order to remain competitive and successful. Regardless of how influential or omnipresent a company seems to be, it is never safe from the volatile forces in markets. The ability to adapt to sudden changes will always be a crucial skill that businesses must have in order to maintain their prosperity; and McDonald’s is no exception to this fact.

If the company wishes to maintain its standing near the top of all fast food chains, it is imperative that it adjusts to the degenerate stigma that has been attached to the golden Mcdonald’s logo.

Citations

http://www.ctvnews.ca/business/mcdonald-s-sales-slip-in-u-s-and-overseas-1.2412175

http://www.wsj.com/articles/mcdonalds-ceo-steps-down-1422485574