This post is a response to a blog from another student. Within the article that the author discusses, a new concept of liquid breakfast is being explored as the new on-the-go breakfast. This is an example of increased product depth, where the company adds a new product line in order to capture the new market for on-the-go breakfasts.

Within the blog, the author classifies the new liquid breakfast as product innovation, being able to provide nutritional value but consumed in a package  Despite the seemingly fresh idea, I believe that this idea is actually introducing a different way of consuming food, as opposed to a different, newly discovered product. In this product, what stands out it is how the food is consumed on-the-go, rather than the quality or mixture of the food. Therefore, packaging becomes a vital aspect of this project.

Distinct packaging and designing in this product allows the company to target consumers that seek to consume breakfast on the road , rather than those seeking to eat a nutritious breakfast at ease. Through my experience with individuals who care about nutrition, they are firm believers of solid food; therefore no type of liquid breakfast would be able to replace a solid breakfast. Rather than fulfilling the breakfast “need” as the author mentioned, I believe that this product is just a temporary alternative, thus going back to my main belief that this product will not revolutionize the breakfast foods industry.

Sources:

“Oatworks Enters Liquid Breakfast Trend on Big Food’s Coattails.” Oatworks Enters Liquid Breakfast Trend on Big Food’s Coattails. N.p., n.d. Web. 24 Mar. 2013.