Competition for online sales is strong, particularly in the electronics market. Last year figures from IMRG Capgemini showed that online retail sales hit £5.46bn in December, an increase of 17% compared with the same month the previous year and up 3.8% from November, and there are some suggestions this could be doubled this year. More research from GfK also showed that in cold weather, 22% of people switch to shopping online, where it is very easy to make price comparisons and shop around for the best deal. So the online retailers need to be as creative as they can to get us to their website, catch our attention and persuade us to make the decision to purchase.
Try this festive approach to that marketing process from Misco – an online game called Poke an Elf! See how many elves and reindeers you can hit with a candy cane, avoid hitting Father Christmas or you will lose points – and while the game is loading, you will find that a selection of Misco’s electronic products are brought to your screen! Looks like the basis of a Christmas marketing lesson to me.