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Monthly Archives: September 2011
RIM’s Marketing Strategy, tempted?
RIM’s new tablet, BlackBerry PlayBook, has been highly expected by consumers all over the world. However, RIM failed to deliver. Rushing to try getting a tablet out, the PlayBook lacked vital softwares such as email and calendar. RIM overestimated its … Continue reading
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Intro to Marketing…?
As a second year international student enrolled in Sauder, I have been exposed to a wide range of backgrounds. Born in Malaysia (summer all year round; OH YEAH) with a South Korean citizenship I was immediately captured by outdoor sports. … Continue reading
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