Category Archives: Uncategorized

In marketing, we’ve been looking at different marketing strategies and marketing mix. Interestingly enough RIM has been offering a BlackBerry PlayBook Back to Business Offer; where a BlackBerry business customer in the US and Canada get a 2+1 deal – … Continue reading →

This is a blog response to Shane Neetichow’s blog post on Rim’s survival guide. Shane describes that RIM is trailing behind apple. I have to admit, they are. However, recent marketing schemes by RIM has made its products slightly more … Continue reading →

RIM’s new tablet, BlackBerry PlayBook, has been highly expected by consumers all over the world. However, RIM failed to deliver. Rushing to try getting a tablet out, the PlayBook lacked vital softwares such as email and calendar. RIM overestimated its … Continue reading →

As a second year international student enrolled in Sauder, I have been exposed to a wide range of backgrounds. Born in Malaysia (summer all year round; OH YEAH) with a South Korean citizenship I was immediately captured by outdoor sports. … Continue reading →

Cathie Lesjak, the CFO of HP, said “You want to make sure that you are investing in the most efficient way that you can”. Despite being a multinational information technology corporation making $115 billion in revenue in 2009, Hewlett Packard … Continue reading →

An interesting piece of research from R3, the association of business insolvency practitioners, on the problems of corporate debt.  R3 have found that one in five businesses (19%) are worried about the amount of debt they currently owe to their … Continue reading →

Competition for online sales is strong, particularly in the electronics market. Last year figures from IMRG Capgemini showed that online retail sales hit £5.46bn in December, an increase of 17% compared with the same month the previous year and up … Continue reading →

China reacted to the increased tensions after the artillery shelling of a South Korean island killed four people by urging a return to the six-party talks that include North Korea, South Korea, China, the United States, Japan and Russia. The … Continue reading →

Range Rover has signed up more than 40 global “trendsetters” to tweet about their forthcoming city 4×4.  The idea came from an ad agency who are anxious to point out that “no one has been paid to tweet”.  However, the … Continue reading →

Imagine packed subways and railways every day. Now, only more people, and to pay more for it. That’s the future of rail travel in the UK. People think it’s ridiculous to be paying for tickets where you have to stand … Continue reading →