With Apple just releasing the Iphone 5S and 5C, it would probably take some time before Apple releases a new smartphone in the market. That being said, this may be LG’s chance to gain some market share and strengthen its position in the market through the release and introduction of its new smartphones with bendable OLED screens set to be released later this month.

Since this point of difference is new to the market, gaining the first mover advantage will definitely benefit LG; this is because its introduction to the market will definitely spark the customer’s interest and willingness to purchase it as it is not only a faster upgrade than its predecessors.  Hence, it is a battle between LG and Samsung to release this first in the market.

Source:http://www.latimes.com/business/technology/la-fi-tn-lg-curved-screens-smartphone-20131007,0,3500864.story