In Amazon.com’s German operations, threats of strikes during Christmas season: one of the busiest and probably most profitable season for the online shop is on the way in order to persuade the company to provide higher wages. Thus, delays on customer deliveries will have a negative impact on their image, causing their customers to not trust in the service they provide.

With this in mind, shouldn’t Amazon immediately negotiate with their trade union? However, this is not the case. Amazon seems like it won’t budge against these threats due to previous strikes having little or no effect to their operations. Apart from this, Amazon is considering on moving its operations to Germany’s neighbouring countries.

Amazon ignoring the trade union’s demand may not a very good idea as it will damage the business’ reputation, allowing it to be labelled as a socially irresponsible firm which does not care about the welfare of its employees.

Source:

http://www.theguardian.com/technology/2013/oct/06/amazon-strikes-pay-germany