Wade Larson came as a guest speaker to introduce a very interesting concept of using HD video imagery to project a live stream of the Earth. This idea has now materialized with the launch of the cameras into space.

UrtheCast has a great competitive advantage being the only company that offers this service. It can attract huge companies and government institutions willing to purchase their service at a high price. This is because UrtheCast can provide them with information and footage that can help them monitor the changes on the Earth’s landscape and locate resources. Broadcasting companies can also use its footage to report the scope and effects of natural calamities.

Although this seems like the perfect concept, there are issues of privacy invasion, potential misuse of the footage and tension between the idea of open information are in place. However, I think that Urthecast will be doing more good than bad: I think that they are helping to foster people’s fascination about our planet and its amazing how this can influence us in appreciating and learning about the place we live in.