Monthly Archives: September 2014

http://www.pcmag.com/slideshow_viewer/0,3253,l=329107&a=327219&po=6,00.aspRecently,

Apple company launches a new product.It is called Apple Watch which is basically a watch but includes lots of brand-new items to attrack customers.New apple watch is in great advantage of winning numerous custoners.First of all,its proposition is appropriate.It mainly focuses on Royality ,thus providing high-class service through their products.Apple company chooses the right time to to become a leader in customers’ mind due to the high-tech stuff of watch like receiving messages,siri,measuring heart rate when exercising.Though Sumsung also launches watch in accordance with smart phone, the differientiation value is much less competitive than Apple Watch.

The name is another factor that has impact in boosting sales.Apple choose Apple Watch to title the new products,which delivers the important information to customers that it’s another “Apple” stuff.Many customers are reminded of this and consume much due to the effect of brand.Despite that,the fuction of Apple watch not only creates
values proposition like uniqness to customers,it also relieves customers’s pain ,that is to say,the function of receiving message from watch prevents unconvenience that customers need use phone to see messages everytime.All of these position target market right and gain advantage in customers’ decision making.

http://www.nytimes.com/2014/02/06/business/cvs-plans-to-end-sales-of-tobacco-products-by-october.html?_r=0http://www.nytimes.com/2014/02/06/business/cvs-plans-to-end-sales-of-tobacco-products-by-october.html?_r=0

CVS drugstore restricts smoking by stopping selling cigarettes .It emphasizes that CVS executives fulfill their social responsibility as businessmen. This act will reduce the sales profit of customers’ buying cigarettes and other byproducts (gum and so on); that is to say, executive uses others’ money to illustrate social responsibility, because the $2-billion-decreases will impose financial burden on employees or stakeholders. However, this loss is only in short term. According to Freeman’s stakeholders’ theory, “the goal of company is to guarantee interest of consumers, suppliers etc. going to the same direction”. As CVS also helps patients cure illness related to smoking, “it’s hypocritical if they don’t ban selling cigarettes”, said by Dr. Brawley. CVS executive actually wins long-term potential profit for company as he gains reputation for company, at the same time, contributes to the decline of smoking rate and death rate which can be regarded as clients’ health insurance. This can also generate a way to make up CVS’s lost revenue and income. In some respects, CVS executive’s decision imposes tax on cigarettes. It puts executive’s function into a political principle. Executive ’s act weighs more than government’s imposing taxes(although reduces 14% rate in New York) as “executive’s exercise of social responsibility is quicker to solve urgent problems” according to Fieldman . CVS’s banning cigarettes also creates competitors, but his measure should be adopted by other competitors to exert this “considerable impact “ for the sake of the social responsibility of all executives in all types of companies as a whole, as “we can’t isolate functions in one company”according to Freeman.We should not separate every company executive’s the social responsibility , as Fielman said “collective ends can be attained without collectivist means” and “unanimity of market mechanism is not always feasible”,so companies should follow the “conformity of political mechanism”.

reference

http://site.ebrary.com/lib/ubc/reader.action?docID=10187339&ppg=171

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