Starbucks is on FIRE!
When I think of coffee, all I think about is Starbucks and the green lady logo. Just recently I have came to know that Starbucks has changed its logo again.
This time they take off the words. What a cool idea, it takes Starbucks to a whole new level in its 40th anniversary! With the reputation of its premium coffee, Starbucks has already build a strong emotional attachment with its consumers. People now don’t have to read the name before recognizing the brand that almost everyone knows Starbucks now.
Finding other blogs about Starbucks, I realized how much attention people now give to this great company. For example, Tom Rattray’s post “Starbucks Coffee, Direct from the Fields to a Store Near You” talks about Starbucks’ new commercial which has gave me so much knowledge about its new marketing strategy of making coffee personal and special! As he mentioned in his blog, Starbucks uses pull strategy to have more customers coming into the coffee shops. Starbucks keeps innovate new marketing strategies to let people notice and purchase them. From my understanding, Starbucks has became animportant part of people’s lives! The marketing strategies are very impressive! I am looking forward to learn more in the future!