As products of Apple are high, not all people are able to afford the iPhone. Therefore, in order to expand the market of iPhones, they targeted to the lower income customer segment, and therefore Apple introduced a cheaper iPhone “iPhone 5c”, but the sales of iPhone 5c is not as good as it was thought to be.

One of the reasons for iPhone 5c’s sales is not as good as it was thought would be is because it is not as cheap as it was hoped to be. The price of iPhone 5c is still not the price that most people are able to afford, and the price difference between iPhone 5c and iPhone 5s is so small that most people will decide to choose iPhone 5s instead of iPhone 5s.

Although iPhone 5c has different colours, people mainly do not decide whether or not to buy a phone because of its colour. People mainly consider the performance of the phone rather than the appearance of the phone. Therefore, people incline to buy iPhone 5s rather than iPhone 5c.