We are quite used to seeing MADD (mothers against drunk driving) and other ads urging us to take responsibility and take a cab or a non-drinking friend when going out for drinks. How about driving sleepy?
I think this is as dangerous as drunk driving. We need to pay more attention to sleepy drivers, especially now, when people are constantly short in time and cutting on sleep seems like the best solution.
Check out those print ads, which were published in Thailand:
I really like the tattoo idea, simple but straightforward – “this will leave a permanent mark on your life”.
How many students drive sleepy during exams period? I think UBC should also address this issue and have a campaign about it.