Green Marketing Blog

As you probably have noticed, most of my posts are about charity/ donations/ green effort, etc… Its about time I clarify why. I simply think that this area requires very special type of marketing because in effect those products/services offer very little value for most people. So, marketing in those ads or campaigns is very different and often more creative.

Now, on to my post.

Check out this video:

Try clicking on the red button at different times. You will be directed to different videos depending on how dirty the water is when you click.

This is quite interesting idea. In a way it segments the users depending on what their level of tolerance is for dirtiness and then displays separate message to appeal to particular type of users. I must say it is smart and interesting!