Author Archives: yunwang

I was looking at my friend-Jenny’s blog, and saw her recent post “Everyone would be attracted” about a redesigned official webpage for Nando’s Chicken. I was very excited reading this post because I used to love Nando’s so much while … Continue reading →

I was reading my friend Jennifer‘s blog and then one of her blog posts, “1000 Paper Crane for Japan” caught my eyes. Jennifer appreciate the fact that she is safe here at Vancouver and everyone around her is willing to … Continue reading →

Image link: http://www.greenwashingindex.com/uploads/987_coca-cola-PlantBottle-5-566×311.jpg Two years ago in 2009, Coca-Cola first introduced the PlantBottle, a beverage bottle made from up to 30% plant-based materials and 100% recyclable. Once again, Coca-Cola’s old friend- Pepsi, has beaten it by revealing the 100% plant-based … Continue reading →

image link: http://blog.softwebmarketing.com/wp-content/uploads/2011/01/starlogo.jpg So, a new Starbucks logo is unveiled in the market, even though there are lots of criticizes coming with it. Starbucks omits its name and the word “coffee” in this new logo, and this move is infuriating … Continue reading →

In the Apple Store, we can find more than 100 000 applications especially games for the iPhone, iTouch or iPad. Software companies have seen in the success of different lines of these applications and it is an excellent opportunity for … Continue reading →

I would totally understand why people might want to purchase shanzhai products, especially in the phone market. I believe there is an increasing demand in the shanzhai phone market, particularly in China. Shanzhai cell phones look exactly like the original … Continue reading →

Shanzhai, literally means “mountain stronghold” in Chinese, however, the term also can refer to things that are piratical or home-made, generally crude in form and function. A “shanzhai” edition of product refers to those outside of government regulations , and … Continue reading →

“Retail is a fiercely competitive sector, but exclusive research shows that while shops might try to beat each other on price, consumer perceptions of how cheap or expensive brands are is not as simple as seeing what rings up when … Continue reading →

While I was reading the blog “Customization vs. Personalization”, posted on The advertisInc Blog (UBC AdvertisInc), I realized that it would be a great topic for my weekly marketing blog post. In that post, Rachel brief described the meaning of … Continue reading →

When I first heard the phrase ” life was much easier when Apple and Blackberry were just fruits”, I laughed and told my friends as if it was just another amusing joke, yet I started thinking. Obviously, Apple has a … Continue reading →