Alexander wang’s 61-piece collaboration for H&M is in stores and online on 6th November. On that day, the H&M stores were crowded with customers and each one customer could only buy one cloth. This phenomenon makes me raise one question: Why this collaboration is so remarkable that attracts lots of clients to buy it? To answer these two questions, let’s take a look at both these two brands.

The characteristics of H&M are cheap, and the style of clothes are various but lake of its unique features. Meanwhile, the style of Alexander clothes is exclusive and novel, which appeals a larger number of customers to buy it. However, Alexander Wang is one of the luxuries, so not lots of customers can afford it. This collaboration is win-win for both H&M and Alexander. With the clothes market becomes more accessible and civilized, luxury clothes markets will be languishing little by little. In this collaboration, products combine the advantages of both two brands; they are not so costly, but do not lose the uniqueness of clothes. In other words, the clients of H&M own an opportunity to buy a high-quality cloth, and the customers of Alexander can buy a cloth at a lower price.

Sources:
http://fashion.telegraph.co.uk/article/TMG11096347/Everything-we-know-about-Alexander-Wang-for-HandM-so-far.html

http://www2.hm.com/en_cn/men/shop-by-feature/alexander-wang-x-hm.html

http://ca.complex.com/style/2014/09/alexander-wang-hm-preview