Link to Danny Brown’s Blog Post: http://dannybrown.me/2012/10/22/two-awesome-examples-of-promotional-campaigns-done-right/
Danny Brown has mastered the art of running a successful business blog:
1)Looking for innovative information or trending business topics
2)Framing this information in an understandable, concise, and engaging manner
3)Adding his own take – sharing his own (humourous) opinions, ideas, and experiences
4) Leaving audiences with a “moral” or a thought-provoking question
It is with excitement and fascination that Brown pens each of his posts and, in my opinion, there is no better way to get your readers to mirror the same passion and interest.
In this particular post titled “Two Awesome Examples of Promotional Campaigns Done Right,” Brown illustrates what is truly a battle of the ads, a “cheeky” competition between two renowned luxury car companies.
When Audi posted an ad stating “Your move, BMW,” BMW reciprocated with this “Checkmate” ad.
Audi then fought back with, “Your pawn is no match for our king.”
Like Brown, I truly appreciate the humour these companies have employed. The comicality that Audi and BMW utilise prove not only successful in garnering positive publicity (like being the topic of business blog posts), but in helping consumers see automobile companies as more than impersonal and money-oriented giants. It also proves that sometimes, the greatest opportunities come disguised and that bright minds and creative spirits are necessary to harness the potential in these chances.
In offering readers a “take-away,” Brown concludes that advertising is “alive” despite “social media and new media platforms” becoming the foundations for sharing messages. I believe that, sometimes, in a world where ideas are constantly conceived, it is beneficial to go back to the basics and rediscover the brilliance of simplicity. Innovation doesn’t just entail invention, it involves further development of old ideas that are known to work.
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