Wal-Mart’s Staggering Success :Instagram

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Walmart has named Instagram co-founder and CEO Kevin Systrom to its board of directors to help bring its staggering success online.

Instagram is a popular pictures sharing app among smart phones and website.People share their life(travel,study,party,food,family,dog etc.)on Instagram.Also Instagram has more than 200 million monthly active users.In this case,many companies are driving sales by engaging with customers via Instagram.Now Walmart has joined in this battle,it posted a picture of Maroon 5’s new album to its Instagram account,to remind customers that it’s for sale. The post garnered about 550 “likes” and dozens of comments.

People like to tap “like bottom” while using social networking, this express their interests and cares for their friends and families.So with this consumers’ habit,Walmart’s Instagram account should consider add “like bottom=buy bottom”.People only need to tap the “like bottom”then they can purchase goods easily.They can also share what they “like”to their friends via Instagram.

There’re some brand of clothing companies,such as America Eagle,Abercrombie & Fitch also have Instagram accounts.They post new clothes with fancy pictures which makes consumers really want to try it.Like American Eagle usually received over 8,000 “likes” in every pictures.

Walmart now combine with Instagram intimately,which means a big step has been made in online sale.Walmart believe the join of Kevin Systrom can bring a lot of consumers from internet,with his experiences of social networking,transfer to shopping networking successfully.

How Transavia Affect Air France Workers

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Air France-KLM Group (AF)’s pilots end two-week strike today.It’s largest pilots union called it off and the talk continued about the implications for workers of the company’s move to expand its discount unit-Transavia.

Transavia Airlines C.V., styled as transavia.com and known as Transavia, is a Dutch based low-cost airline operating as an independent part of the Air France-KLM group.Recent years,Air France-KLM Group investing large amount money to Transavia,which is a low-cost company to satisfied markets demand.In this case,Air France-KLM Group have to send its pilots to the Transavia,whose pilots fly longer hours for less pay.It’s so obvious that no crew will happy about this arrangement.But the company says,those who volunteered to do so would accumulate flight hours, and therefore seniority, more quickly than at Air France, placing them in line for earlier promotion within the group.This lead unfair and much debates between the pilots of the company.Pilots all want to promote early but not willing to paid less and work so hard.

Now, in order to reduce the cost of Transavia without affect the Air France’s pilots profits,the company offered a major concession by abandoning a key element of its strategy that would have based up to one-third of Transavia’s new planes and employees in lower-wage European countries like Portugal.So hiring new workers there with a lower wage will definitely helps AF’s finance situation.Also,Transavia’s cost will be lower,and people can buy cheaper air tickets which help the expansion of Air France-KLM Group.

2 New iPhone 6 Devices Break iPhone’s Sales History

iPhone 6,the bigger,the better?

According to Apple Inc. sales statistic that it had sold 10 million units of its new and bigger iPhones over the weekend, up from the nine million iPhones it sold last year in the first weekend of sales for the previous generation of iPhones.

The most noticeable thing is,these 2 new iPhone 6 didn’t sale in China(one of the biggest market for Apple) because of some Chinese Government issues.But it still break iPhone’s sale amount history. So there must be much more sales if Apple could sale its 2 new iPhone 6 at the beginning in China,which indicates that iPhone 6 are really popular among consumers and stockholders are still full of confidence of the future of Apple Inc. As a Apple’s fan,I also tried to reserver an iPhone 6 plus online via Apple Store several times , but every day they sold out all the inventory of iPhone 6 within few seconds.You can see how popular they are.And the demands are quite larger than supplies,which makes black market gain the consumers’ extra money again. Many people in HK use some apps to reserve the iPhone online which is faster than manual reserve, so they can sell them in black market to gain profits.So that people who really want an iPhone can only buy it easily via black market with much higher price.

The 2 new iPhone 6 still don’t get the admission enter Chinese market for now .Once they get admission, the sales of them will surprise the world again.

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Apple is an awesome company,not only its perfects Mac, iPhone ,and iPad ,but also the business ethic is reliable.

Apple has a special longterm plan charity. When consumers  buy (PRODUCT)RED merchandise, Apple gives a portion of the purchase price to the Global Fund to fight AIDS in Africa. Even like this, consumers do need to pay extra money on the RED PRODUCT, they just pay as well as the regular price,then Apple will Donate the money by Apple itself.

According to World Health Organization(WHO),every day 700 babies are born with HIV. Apple works with (RED)™ to fight for an AIDS‑free generation by creating (PRODUCT)RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programs in Africa. Since its introduction, (PRODUCT)RED has generated more than $250 million for the Global Fund — more than $70 million from Apple alone. Consumers can help make an impact by purchasing a (PRODUCT)RED iPod or (PRODUCT)RED accessories for iPhone and iPad without spending extra money.

Therefore, Apple has become a more and more responsible company , people love its awesome products, people admire its business ethic more.