Apple is an awesome company,not only its perfects Mac, iPhone ,and iPad ,but also the business ethic is reliable.

Apple has a special longterm plan charity. When consumers  buy (PRODUCT)RED merchandise, Apple gives a portion of the purchase price to the Global Fund to fight AIDS in Africa. Even like this, consumers do need to pay extra money on the RED PRODUCT, they just pay as well as the regular price,then Apple will Donate the money by Apple itself.

According to World Health Organization(WHO),every day 700 babies are born with HIV. Apple works with (RED)™ to fight for an AIDS‑free generation by creating (PRODUCT)RED merchandise. A percentage of gross profits from the sale of those products goes to the Global Fund to help fund AIDS programs in Africa. Since its introduction, (PRODUCT)RED has generated more than $250 million for the Global Fund — more than $70 million from Apple alone. Consumers can help make an impact by purchasing a (PRODUCT)RED iPod or (PRODUCT)RED accessories for iPhone and iPad without spending extra money.

Therefore, Apple has become a more and more responsible company , people love its awesome products, people admire its business ethic more.