Month: October 2010

While browsing the internet I came across a certain product that I was familiar with “Cheetos” and after following the companies trends and products I was quite surprised to see that it had added a new product that I would never have thought they would come up with. This new “Cheetos strawberry” is part of Cheetos new line extension which is apart of there product mix. This new line extension targets a whole new segment for maybe a healthier attempt at there cheesy more unhealthy though of product. However the choice of strawberry is strange to mix with cheese and may be part of their promotional testing stage as they are trying this new product in Japan. If any of you have seen this product or have tried it already im curious to know your thoughts, or opinions on their new product extension.

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While browsing through several different ads this M&M advertisement caught my eye. There new way of personalizing your chocolate allowing you to have a special message or symbol on the chocolate is clearly demonstrated in their ad. The creative idea to put the M&M’s in the shape of a keyboard allows the viewer to visualize how you can turn a simple thing into something creative. The new personalized M&M’s appeal to a greater portion of their target market in which their chocolate can be enjoyed by many, and the consumer could have a lot of fun with it. They have added value to their product from going from just chocolate to a message or even a gift that could put a smile on someones face. This can be done online and would get mailed to the address that you would want it to be sent through, so you could share this experience with people all over the world. The online process is simple, as you just enter the text onto the M&M and can view how it would turn out. I think that this new form of personalized M&M’s have positioned themselves to not just be a smaller version of a smartie chocolate, but has also differentiated itself and is adding something different to their chocolates one letter at a time.

iPhone 4 is the newest of the iPhone’s out currently and Apple took a new spin on advertising their new product. Opposed to the other iPhone ads out there on TV, Apple chose to take a more emotionally attached advertisement route for their new product, the iPhone4,  which would help sell a vast amount of products and increase their target market. The new feature of face- time calling allows anyone to keep in touch with family, friends, and other loved ones on a more personal level. Apple chose to focus on this specific aspect of the phone instead of their old approach to flaunt every aspect of their superior phone. However, as the hype of this extra feature was added, Apple in their ad’s have left out certain key details that might change the consumers decision. The leaving out of details such as face-time calling only working on Wi-Fi may restrict the use of it, as we the consumer are not always going to be connected to a network when wanting to use this feature. In the video you can see how having the new product makes it more easier to be with your loved one or to cheer them up then just talking. The leaving out of key details is very common in marketing, in which ads can only say so much and promote their product in little amount of time in which they have to pay for it. Using this time effectively is important to product growth and they don’t want to take up time to say negative things or things that may alter the consumers decisions. You can always hear at the end of ads the fast pace quick ramble of side effects, or things that you should watch out for when using their product for example how red bull now has to to say that “don’t expect red bull to actually give you wings and fly, it helps you temporarily restore mental alertness or wakefulness when feeling fatigue or drowsiness”.