External RE: Credit card fees too high? Give us a discount for paying cash

This post from Maclean’s Business Blogs comments on the continuing fight between shopkeepers and credit card companies. Because credit cards from various companies, and sometimes even different types of credit cards within the same company, charge different rates for the usage of them in shops, we are approaching an era where only certain cards will be accepted at certain shops.

I find it ironic that both sides are claiming that they are putting “consumers first”, as the result of them doing so has done nothing but inconvenienced us. Credit card companies charge high rates to gain higher profits and shopkeepers accept various cards to tend to a larger number of customers. There is no “consumers first”. Especially with some shops turning surcharges into their own profits by charging a higher rate than the credit card companies do.

I personally believe that them claiming that they put “consumers first” is unethical and quite immoral. If they wanted to place consumers first, they would either ban surcharges or give discounts to customers that pay via cash or debit as the blog post suggests.

Source:

http://www2.macleans.ca/2013/10/08/credit-card-fees-too-high-give-us-a-discount-for-paying-cash/

RE: Netflix’s T.V. Revivals

In Riley Guttman’s blog post, he writes on how Netflix, an American DVD rental and online video streaming company, has taken up a strategy of restarting previously discontinued T.V. series.

Lenovo ThinkPad Tablet 2 Review windows 8 netflix

His post piqued my interest despite the fact that I hardly watch American T.V. shows. Having lived in Asia for most of my life, the concept of a T.V. series getting prematurely cancelled was something fresh to me.

As Riley states, I agree that it is a cost-efficient method to gaining new Netflix subscribers. The reason being that compared to producing a brand new T.V. series, continuing a discontinued one allows for Netflix to tap into its already existent fan-base. And by only distributing the continuation on Netflix, fans are forced to subscribe in order to watch the show.

However, Riley linked his blog post to the activity that was done in class where students gave advice on possible strategies adoptable by Netflix. I would like to question his classification of reviving discontinued T.V. series into “producing original content”. Despite the original story-line, can it truly be considered purely original given the already existing settings and characters? I personally do not think so.

Sources:

http://www.forbes.com/sites/merrillbarr/2013/11/15/is-netflix-playing-a-tv-game-of-moneyball/

http://www.digitaltrends.com/home-theater/netflix-publishes-isp-speed-index/

RE: Snapchat’s $3 Billion Rejection and the Great Facebook Unbundling

Becky Chang’s post sheds light on the failed attempt by Facebook to purchase Snapchat for three billion dollars. Snapchat’s CEO stating that the company would be worth more in the near future

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Facebook is without doubt the most popular social networking site as of this date and has kept its status of being so via merging with rival companies. An example being Instagram. However, with the emergence of applications such as Line, WhatsApp and Kakao, Facebook has been undergoing problems in acquiring major market share in the mobile messaging market. This is due to the fact that while Facebook was originally a social site aimed for desktop use, the other applications were specialized for mobile use from the start and have greater expertise regarding the mobile messaging field.

Hence, I partially agree with Becky on her opinion that Facebook should stop acquiring social services such as Snapchat and instead work on ways to provide users with a better desktop experience. However, I disagree with her in the fact that the acquisition should only be stopped with regards to mobile messaging applications, and that Facebook should continue merging with desktop-based applications.

Sources:

http://www.businessweek.com/articles/2013-11-13/snapchats-3-billion-rejection-and-the-great-facebook-unbundling

http://socialmediatoday.com/amy-birch/1402306/how-use-snapchat-part-your-marketing-strategy

CSR: Japanese Megabanks and the Yakuza Problem

Megabanks in Japan have long since suffered from problems involving the lending of money to Yakuza. Yakuza being Japanese crime syndicates. For many years, Yakuza have been borrowing money from banks for their operations through means such as indirect borrowing or the purchase of “properties that has been put up as collateral for bad loans”.

The article cited shows how megabanks in Japan are now taking new extensive methods to prevent money from landing into yakuza hands. I believe this is an ideal example of Corporate Social Responsibility, the principle that states that companies have a responsibility to not negatively affect society, but to contribute to it. Through methods such as extensive loan screening and the construction of new clauses that allow termination of contracts with members of the Yakuza upon discovery, the number of cases of money lending to Yakuza will undoubtedly fall. I truly applaud them as they are not only sacrificing their business by not lending money, but they are also showing courage as many cases with terminating contracts with Yakuza have resulted in violence which required police intervention. This step that the megabanks have taken will contribute to the decreasing of crime rates in Japan.

Sources: http://www.japantimes.co.jp/news/2013/11/16/business/mega-banks-struggling-to-shut-out-mobsters-amid-anti-social-loans-scandal/#.UooAlsQz0Tc

MMI: An Example of Successful Diversification

Diversification is one of the growth strategies stated in the Ansoff Matrix and it involves expansion into new markets through the development of new products. It has often been referred to as the “suicide cell” due to its low success rate. Though it may result in high returns, diversification involves high risks and many companies have failed at it.

MMI, being an insurance company, purchased Guardrisk which focused on retail and telecom regarding insurance. It was a good move as it provided them with new channels to sell their existing products. Many company mergers are accompanied with friction due to the combining of two companies with different cultures. However, MMI’s decision to leave Guardrisk as a separate unit has allowed it to expand into the insurance retail market without the negative consequences that usually follow a merge. MMI’s example shows how diversification can be more successful if the good or service that is added is related to the current good that the company deals with. In this case, the making of insurance and its selling.

Source: http://www.bdlive.co.za/business/financial/2013/11/04/mmi-buys-guardrisk-to-diversify-business;jsessionid=C78E1D9DE71D2F23186E92E60982D509.present1.bdfm

Twitter: The Hashtag and its History

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Not too long ago, the hashtag was merely a button on a phone. Then it appeared on the internet in the titles of IRC (Interenet Relay Chat) channels. However it only truly became viral after Twitter adopted it. For a while, hash-tagging was a Point-of-Difference for Twitter compared to other social platforms. It was the perfect way for people to see what others were posting regarding a topic, from politics to music to even things like pictures of hot girls.

However, it did not take long for other social platforms to also start incorporating hash-tagging. Shortly after, Facebook, LinkedIn and Flickr all brought in hash-tagging to their system.However, I think Twitter benefited the most from the hash-tagging system. As the SWOT concept would say it, they were accurate in identifying their strengths and opportunities. The hash-tagging system was suitable as it played on Twitter’s strength being a mainly mobile platform, making use of the fact that tweeting was something very casual and hence people tweeted many times a day, unlike Facebook where people only posted a few times each day. Hence incorporating hash-tagging brought a huge opportunity to them known as the firehose, public data that can be sold.

Sources:

http://www.bbc.co.uk/news/business-24397472

http://www.copypress.com/blog/the-hashtag-a-history-deeper-than-twitter/

http://www.bbc.co.uk/news/technology-24802766