Becky Chang’s post sheds light on the failed attempt by Facebook to purchase Snapchat for three billion dollars. Snapchat’s CEO stating that the company would be worth more in the near future
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Facebook is without doubt the most popular social networking site as of this date and has kept its status of being so via merging with rival companies. An example being Instagram. However, with the emergence of applications such as Line, WhatsApp and Kakao, Facebook has been undergoing problems in acquiring major market share in the mobile messaging market. This is due to the fact that while Facebook was originally a social site aimed for desktop use, the other applications were specialized for mobile use from the start and have greater expertise regarding the mobile messaging field.
Hence, I partially agree with Becky on her opinion that Facebook should stop acquiring social services such as Snapchat and instead work on ways to provide users with a better desktop experience. However, I disagree with her in the fact that the acquisition should only be stopped with regards to mobile messaging applications, and that Facebook should continue merging with desktop-based applications.
Sources:
http://socialmediatoday.com/amy-birch/1402306/how-use-snapchat-part-your-marketing-strategy