Re: Yutong’s “Louis Vuitton Loses Value?”
https://blogs.ubc.ca/xyutong/2013/11/13/louis-vuitton-loses-value/
As viewing Yutong’s blog ,i found that she clearly issued why LV store declines its sale?The main reason is that the expansion of the store and increase the length of the opening time.She also mention how it influenced the LV brand image as luxury brand. However,what she can improve is applying what we have learnt from the class.
When i looked through the original ,the editor compares the Celine ,Berluti and Louise Vuition.It shows how the LV would stand out .Because LV has the innovation in man’s wear and developing more categories for women’s wear including handbags to underwear and the age group is very widely focused on between 22 to 60.
There is also a common in China that the demand of luxuries is very high.However,LCMH didn’t expand the store to too many areas,which would make LV become common and cheap.It keeps its own value and static. This is the great strategy in marketing.The quantity is not they aim on,the reputation and the brand image is the point.
