Living in such a rapid pace, we are accepting a huge number of new products. Smartphone is one of the recent innovation results in the market.

  In the 3G age, Smartphone has huge potential. Once the Blackberry launched the smart phones, the public accept these phones quickly, especially among the young people. With the fast development of technology, customers are not satisfied with the phones that only have the call function. Then the smart phone, a mobile terminal carrying more application and services, attracts a lot of customers.

  In the present market, mobile phones’ homogeneous trend is an unavoidable fact. To create diversified development and take a share of market, a Smartphone vendor needs to give full play to its technological features and meet customer’s demand. In this respect, the Apple Co. does a good job. It creates its own brand and makes its products popular among customers. Apple Co adds many convenient applications into iPhone to satisfy customers’ needs, like better touch screen. With the updating of iPhone, there is an increasing number of customers are choosing iPhones. The Apple Co. is taking a larger market share nowadays. Why the Apple Co can do achieve this? The sufficient R&D is significant for the company to achieve the target customers. The innovation of products is also important to help the company to satisfy customers needs.

The following image shows the smartphone marketing share in 2009&2010.