source:http://www.nytimes.com/2013/09/26/technology/personaltech/sonys-whole-new-idea-half-a-camera.html?pagewanted=2&_r=1&ref=business&

When people are going through the Facebook, they see many pictures taken by phones, but the quality of the picture is not so perfect. Meanwhile, when people are alone and want to take a picture of themselves, because of the length of their arms, they can only take pictures of their faces instead of bodies.

Sony has just invented a new product to solve these problems, which is half a camera. It  can be connected to a phone.

The values offered by this product are very obvious: functional and easy-to-carry. People can upload the photos through a phone and use that “half a camera” to get a much more perfect  photo. What’s more, people can put the lens somewhere they cannot stand and get a unique view.

The consumer segment is the group of amateur photographers, and many of them are females because they want to take a better picture of themselves.However, the expense of this product is so high that nobody will want to buy it.

In my opinion, this product will leads to another revolution of cameras just like the one decades ago. Although this product is very expensive, its function is just ideal!With the development of technology, the price of it will decrease and the combination of a phone and a camera will take the lead in the future.

What Sony should do now is to make more research on this product and try to sell them as soon as possible so that they can control the market of digital cameras before the other competitors notice this product.

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