The Success of League of Legends

(Source:http://venturebeat.com/2013/07/27/comparing-mobas-dota-2-vs-league-of-legends-vs-heroes-of-newerth/)According to the data published by Riot Games, compared its competitor IceFrog (4.8 million), the number of the whole active monthly users of League of Legends has reached 32 million.

        League of Legends is an online free-to-play game which is very similar to DOTA. But DOTA is created in 2005. LOL was released on October 27, 2009. How can LOL control the market so quickly? Why are LOL and Riot Games so successful?

        First of all, Riot Games spent a lot of time and money on advertisement. Source:(http://www.gamespot.com/news/league-of-legends-season-3-world-championships-to-be-held-at-staples-center-6411299)The corporation has already hold three lol tournaments in 2013, and the championship’s winning team can get 1 million dollar. Apart from this 1 million the world championship prize pool is expected to bring the total sum of League of Legends prize money for Season 3 to over $8 million globally which has definitely attracted a lot of people.

        Moreover, the decision on its consumer segment is very rational and very wise. This game is easy-to-play. Even pupils can learn to play this game very quickly. What’s more, the way this company makes money is very acceptable supported by micro-transactions. This game is free to play, and the users can decide whether they buy the products or not. The company does not force them to pay, which makes the relationship between the consumers and the company more close.

There are also many reasons. But the two reasons above are the most important.