Google is regarded as the best workplace in the world by Fortune’s 100 Best companies to work for. To create a homelike working environment, Google provides its employees with organic food, comfortable offices, child center, and so on. Moreover, it offers mentoring programs and TED talk show to each of its employees. Besides, Google also has its famous 20percent rule which allows its employees get 20 percent of their time to work on their own project.

These are Google’s organizational culture. It represents Google’s values, characteristics and beliefs, all of which shaped the company’s image towards the public. A company’s organizational culture has both internal and external impacts. By providing its employees with a homelike atmosphere and daycare facilities, their motivation are highly improved, which enhances the entire firm’s productivity and its customer satisfaction. In addition, all engineers in Google are allowed to get 20 percent of their time to work on their own project. Thus, the flexibility and freedom provided by Google motivate the workers and keep them in the company. Another vital value of Google is expressed via a motto: “Don’t be evil”. Most of the company’s decisions are made based on this motto, which creates a brand image towards the public. Therefore, organizational culture is also part of marketing.

article source: http://smallbusiness.chron.com/googles-business-leadership-organizational-culture-58108.html

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