In Debbie Pai’s blog “L’Oreal Pulled All These Ads Because They Used Too Much Photoshop”, she holds a statement that  nowadays a growing number of companies use a plenty of editing mechanisms such as Photoshop to exaggerate the effects of their products, thereby advertising  products; and L’Oreal is a typical example. She believes that businesses should not use any Photoshop or editing mechanism in their advertisements, because it would be a fraud to individuals. I agree with her view for several reasons.

Firstly, the development of technology has advanced so rapidly and editing mechanisms update so fast as well, which makes advertisements more perfect. We can  perceive more and more visual media in daily life, and it is so hard for us to tell if the product is good as it is shown in the commercials. What’s more, businesses who use Photoshop or other editing mechanisms seem that they fake perfect qualities of products which actually they may not have, thereby  maximizing profits. Finally, it is also business unethical which we discussed in Class 3. Companies should not deceive customers, because it will generate bad influence to their  reputations and people will not chose to believe them any more.

Reference:

https://blogs.ubc.ca/wishcometrue/