Month: September 2011

As one of ipod users, I have a great preference for an application called “app store” built in this portable device. One of my friends said: ” If there were no app store in the iphone or ipod series, it would be like a bedroom without bed”. It sounds funny but it’s so true to me as well. However, what would be the marketing implications behind this powerful application?

I happened to find a video on youtube, which is quite helpful for giving me a much further understanding about its marketing strategy.

Jobs unveils iPhone App Store

Having spent some time reading the chapters we covered last few lectures, I find that we can apply lots of theories on this successful launch. At the beginning, I had a short difficult time defining its targeting customer group. It is seemingly are those iphone or ipod users who consume in app store. Nevertheless, after watching this video, my understanding is that although terminal customers of “App Store” are the consumers who buy applications, the actual or the direct customers here are those application developers who want to bring their app to ipod or iphone users. Apple has built up a fabulous bridge for application developers to get access to every single ipone user.  “Reach to every single iphone user” appears a lot from Job’s speech and sounds to me like a meaningful and motivating mission statement of App. store.

Apple has carefully analyzed its customers’ needs and wants, both those of developers and users, finally creat  On the aspect of planning marketing, “app store” attracts a large amount of app developers with its generous revenue split, thus forming a very strong market network that has created a great performance on this entire system.

Here I have another video which shows this amazing success of app store:

Hello, everyone from Comm296 section 104, I am very looking forward to having a fantastic term with you in the coming marketing classes.

My name is Ziyan Sun. however, I prefer the name Amanda that is also the name of my favourite character from a drama that I watched back to my childhood. I am an international student from China as well as a transfer student from a local college in Vancouver. Currently, I am a third year commerce student, specializing in finance. Having been to this city for over two years, I have developed a deep feeling of love for everything here, people, food, sea, beach, and the especially the timid and nice weather!

For the reason of taking this course, honestly, I did not even know that this course is required in a commerce degree until registration. However, luckily and predicatively, I had a strong sense of feeling of challenging myself by taking marketing in UBC. As far as I am concerned, this course is full of creativity, passion, imagines, psychology, and fancy. I strongly believe it will make this term an incredible journey to me and I cannot wait to see more coming. On the other hand, put in a broader view, marketing is both a brand-new study field to me and meanwhile is a life-related business to everyone. Marketing is playing an essential role to every consumer that is an identity inevitable and deniable to each of us, which means, each of us cannot live in this world without marketing.

Why did I name my blog “Early Bird”?  Early bird for me symbolizes passion, energetic and hardworking, which is exactly what I see from marketing class. Here I am giving my best wishes to every classmate and friend, be a early bird every day!