Apps store- reach to every single iphone user
Sep 25th, 2011 by ziyansun
As one of ipod users, I have a great preference for an application called “app store” built in this portable device. One of my friends said: ” If there were no app store in the iphone or ipod series, it would be like a bedroom without bed”. It sounds funny but it’s so true to me as well. However, what would be the marketing implications behind this powerful application?
I happened to find a video on youtube, which is quite helpful for giving me a much further understanding about its marketing strategy.
Jobs unveils iPhone App Store
Having spent some time reading the chapters we covered last few lectures, I find that we can apply lots of theories on this successful launch. At the beginning, I had a short difficult time defining its targeting customer group. It is seemingly are those iphone or ipod users who consume in app store. Nevertheless, after watching this video, my understanding is that although terminal customers of “App Store” are the consumers who buy applications, the actual or the direct customers here are those application developers who want to bring their app to ipod or iphone users. Apple has built up a fabulous bridge for application developers to get access to every single ipone user. “Reach to every single iphone user” appears a lot from Job’s speech and sounds to me like a meaningful and motivating mission statement of App. store.
Apple has carefully analyzed its customers’ needs and wants, both those of developers and users, finally creat On the aspect of planning marketing, “app store” attracts a large amount of app developers with its generous revenue split, thus forming a very strong market network that has created a great performance on this entire system.
Here I have another video which shows this amazing success of app store:
Foned.co.uk
» Apps store- reach to every single iphone user ***Early Bird***