Motorola Xoom: Market-Skimming Pricing
Posted in Uncategorized on Nov 27th, 2011 No Comments »
I just read a blog criticizing the the pricing strategy that Motorola used on a new product, Xoom, which is positioned as an ipad competitor. (Motorola Will Not Xoom past Apple and iPad http://markrburton.wordpress.com/2011/02/14/motorola-will-not-xoom-past-apple-and-ipad/). Motorola set the price for Xoom at a point of around $800,which was exactly around the same price the Apple used for […]