Zuckerberg’s dream: Internet for all those in the world without access

This article highlights Zuckerberg’s attempt to tackle health issues in third world nations by providing them with the Internet. He partnered with seven prominent information-technology companies to create internet.org seeking inexpensive ways to provide Internet and computers.

While many activists believe Internet access is not a priority for people of those nations, however, Zuckerberg maintains that by providing the Internet people can better educate themselves about health problems such as diarrhea and malaria. Moreover, Internet can provide online consultations for people who face problems such as homosexuality and domestic violence.

In my opinion, corporate social responsibility is becoming an offering that many companies should engage in, in order to stay competitive. Zuckerberg is engaging himself in activities that are aligned with his branding concept. For example, by simply engaging in this project he is bringing more attention to Facebook and enhancing his company’s image. I believe that Zuckerberg is creating a global broadcast network to shed light on many important social issues as he allocates his resources towards this project.

In our world, today, many of us are tempted to act unethically for our businesses to profit. However, we do not see the potential opportunities and benefits ethical actions can bring. We, not only, enhance the company image for our stakeholders, but we also profit from increased consumer loyalty.

http://www.dailystar.com.lb/Opinion/Commentary/2013/Sep-12/230952-zuckerbergs-dream-internet-for-all-those-in-the-world-without-access.ashx#axzz2eeAfAaWi