Comment on Logan Lan’s Blog Post

Logan mentioned in his blog post that car companies are launching new hybrid cars to be more eco-friendly; and Ferraris are not the exception. Sports cars are known to have spirited performance and nimble handling. They are also known to require high fuel consumption. As gasoline prices rise higher and higher, car companies such as Ferrari and Tesla are creating cars that are more electricity-based. I think this new trend will be the future of cars after thinking about it in terms of the triple bottom line theory. Hybrid cars are being environmentally friendly which satisfies the environmental criteria. Hybrids are also accommodating the rising gasoline prices for consumers, which satisfy the social criteria. Lastly, Hybrid cars are receiving massive attention (as Logan mentioned in the blog, LaFerraris were sold out before they went public), which satisfies the profit criteria. The current trend is favoring hybrid cars, not only because they are fuel efficient, but also because consumers are becoming more conscious of their environment.

As mentioned in class, innovation happens for a variety of reasons, and one of them is a new social trend. 50 years from now, gasoline prices will rise to a point where it is no longer economical to drive a car. Thus, more electricity-based cars are coming to save the day.

https://blogs.ubc.ca/loganlan/2013/10/08/the-tree-huggers-ferrari/