People don’t “eat” blackberries anymore

People are all lining up for the new golden iPhone with eager anticipation; none of them will pay attention to the once all mighty BlackBerry. Apple announced that the golden iPhone is officially sold out online while BlackBerry Ltd. Announced that they have $900 million worth of unsold phones.

Due to the massive loss BlackBerry is now facing, the company decided that it would cut 4,500 jobs in order to write off the loss of nearly $1 billion. The jobs represent approximately 40 percent of Black Berry’s workforce.

We, as consumers, may wonder what made Blackberry, a company that once dominated the smartphone market fall to such turmoil. Many of us agree that it is because BlackBerry lacks the technological innovation to attract newer consumers. They failed to foresee the new “App dominated society” that was based on Android and Apple software. Even when it eventually became clear for them that Blackberries were not working, they have only tried to imitate Apple and Samsung with their new Z10 model. For Blackberry to be truly competitive in the market they must have something beyond what Apple and Samsung can offer at the moment. Greater technological innovation is absolutely instrumental for Blackberry if they wish to stay competitive in the market.

http://www.theglobeandmail.com/report-on-business/trading-in-blackberry-halted/article14440386/