Monthly Archives: October 2013

Recently Wal-Mart Stores has revamped its legal practices in Asia and started to acquire more Chinese markets. Wal-Mart received many negative attentions in the previous years regarding the safety issues with the Bangladesh factory and the violation of laws in India. However, they are continuing with their plans to invest in China. The company said that they will put down $82 million dollars to upgrade Chinese stores. In my opinion Wal-Mart is facing many obstacles because most Chinese consumers do […]

Target, after following its lead retailer Wal-Mart, decided to offer prepaid mobile service to its costumers. The $35 plan consists of unlimited calling and texting. After using Target’s mobile plans for six-months costumers will automatically receive a $25 Target gift card. In terms of brand positioning, it’s obvious that Target is not the “first” in the field. This can be potentially problematic because the easiest way of getting into the mind of the consumer is to be the first. It […]