Comment on an External Blog Post

According a blog post on Maclean’s, Apple and Samsung met in the San Jose courtroom for a billion-dollar patent fight. The lawsuit started when apple sued Samsung for copying important iPhone features, and at the same time, Samsung is fighting back by claiming that Apple patents were derived from Samsung technology. I think that the overlap in the research and development sectors of both companies is inevitable. The current social trend is forcing Apple and Samsung to produce products that allows productivity, social networking, as well as entertainment. On a touch-screen mobile phone, there is only so much you can do to meet these demands in the short-term. Undoubtedly, in trying to meet this criteria Apple and Samsung will invest in similar technology and produce phones that gives similar value propositions. Instead of fighting each other for patent rights and spending millions of dollars on lawsuits they should both devote time and energy to research and development. The two companies should each individually find their points of difference. They should invest more time and money into thinking about the future, and what kind of technology will lead to a new era of mobile phones. Specifically, Samsung and Apple can allow a more decentralized working environment that fosters innovation, as mentioned in class.

http://www2.macleans.ca/2013/11/13/apple-vs-samsung-in-billion-dollar-patent-fight/