Comment on Connor Wilson’s Blog Post

Connor Wilson mentioned that Evan Spiegel, CEO of Snapchat refused Zuckerberg $3 billion dollar offer. I also believe that Evan Spiegel should accept Zuckerberg offer but simultaneously agree upon a contract that can potential benefit both parties. The two companies should work together but not unite as one. If Snapchat were to be completely assimilated by Facebook than it will not longer remain the same company. For example, if Snapchat’s culture becomes assimilated than some of its original innovation and creativity can be washed away. Through compromising, the two companies can negotiate an agreement that benefits both parties so that Snapchat’s value propositions will not be affected. Furthermore, in terms of brand positioning, Snapchat already has the first-movers-advantage in the field of photo messaging application. If Facebook were to takeover than it will be both costly and inefficient for Facebook to operate. Additionally, it will be difficult for consumers to perceive the two companies as one when there is already a separate established brand image for Snapchat. As mentioned in class, it is best for companies to do what they are best at so that both companies’ brand image can be solidified.

https://blogs.ubc.ca/connorwilson1/2013/11/14/why-young-ceos-are-overly-optimisitic/