We met with our mentor, Mario of LightHaus yesterday. We came away with quite a few new ideas:
Take away:
1.A cloud-based service model could still be used when the ZipThru product is offered as a module that fits into an existing retail store-specific mobile application.Advantages: 1) predictable and steady revenue 2) advertising
2. Sales channel partnerships – we could partner with Retail store network installers to sell the solution to retailers with whom they have existing relationships. This is a medium-to-long term action item.
3. Real-time deals based on product search and shopper behavior in the store
The marketing department of the retail store could offer real-time deals for a shopper based on products that are of interest. Products of interest can be determined from searches and from user behavior inside the store.
* You need to slow down on the selling and get back to Customer Discovery
* Look at Foosler for examples.
* Market Map especially … who do you need to talk to? You’re very linear right now and need to widen your scope for a bit.