Here is an excerpt from a NYT story that critiques the 100 point rating system for wines. The ratings have become more useful for selling wine than actually judging them, and thus the difference between and 89 and a 90 is absurd in an evaluative sense, but worth lots of $s as a marketing tool.
A rating system that draws a distinction between a cabernet scoring 90 and one receiving an 89 implies a precision of the senses that even many wine critics agree that human beings do not possess. Ratings are quick judgments that a single individual renders early in the life of a bottle of wine that, once expressed numerically, magically transform the nebulous and subjective into the authoritative and objective.
When pressed, critics allow that numerical ratings mean little if they are unaccompanied by corresponding tasting notes (“hints of blackberry,” “a good nose”). Yet in the hands of the marketers who have transformed wine into a multibillion-dollar industry, The Number is often all that counts. It is one of the wheels that keep the glamorous, lucrative machinery of the wine business turning, but it has become so overused and ubiquitous that it may well be meaningless — other than as an index of how a once mystical, high-end product for the elite has become embroidered with the same marketing high jinks as other products peddled to the masses.
Read the whole story.
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