After completing the three assignments, I roughly understood how marketing firms figure out a marketing strategy for clients. It is very detail-oriented and teamwork is of utmost importance. In order for our group to produce a good marketing strategy, we have to agree to disagree on many things. For instance, all of us have different ideas on how to approach BlackBerry’s target market but we all found common ground by selecting the best approach.

Throughout the project, all of us found out what each of us were good at and we delegated work according to our strengths. This made it much easier for us to reach our goals for each deadline. On a personal level, I realised my strength lies in video editing which made our last assignment much easier for others. My group is fortunate to have strengths in all aspects of the project such as researching, editing, Prezi presentation etc. Overall, our group worked perfectly well together, with very little conflict or disagreement.

With respect to what I would do differently, I would make our work processes more streamlined. At times, we could not figure out what our assignment rubric was. In this case, we could save time by asking around what the assignment wants exactly instead of coming up with many solutions to the problem.

The lesson I would takeaway from this experience is the deeper understanding of marketing processes and analysis that go with it. A marketing strategy is effective only when it properly analysed and executed.