I read this article from the Globe and Mail and thought that this was such an innovative idea for marketing companies.

Link: Marketing tomfoolery: 9 memorable April Fools’ pranks from the ad world

On April Fool’s Day, many well-known companies decided to join in the fun and come up with creative pranks to fool their consumers. Personally, I feel humour attracts consumers the most compared to other genres of marketing advertisements.

The only drawbacks from this sort of “April Fool’s” campaign would be that consumers might really think that it is real. One example of this situation happening was when American Eagle Outfitters announced that they were going to sell “skinny skinny jeans  products” but in fact, these were just denim coloured body paint. Customers actually tried to buy this product and it was really interesting.

Another interesting April Fool’s prank was from Burger King. They came up with the ‘left-handed whopper’, rotating condiments 180 degrees around.

Overall, this April Fool’s campaign by marketers probably brought in much attention during that period. By selecting certain dates to be creative about, marketers are able to come up with imaginative advertisements that suits the event.