For Cultural Jam Assignment, I am planning to focus on advertisement to discourage irrational violence. Since guns can greatly impact the world, advertisement should be simple and straightforward. Original advertisement has less words but very clear message. I understand advertisement is a marketing scheme to capture audience’s attention and motivate theme to purchase the product. There is nothing to deconstruct. However to bring awareness of safety, I decided to add words.

For now, gun control laws are too impossible to sustain. In June 23, 2016, Democrats took their day to protest by sitting on the House floor. We are frustrated that House Republicans are not willing to support new gun control.

Omar Mateen is a great example. Omar has a long history of bad behaviour and malpractice with his employment. Toxic marriage with his first wife, malpractice with his employment, and was on the FBI watch list. All of these red flags from his background. But he managed to legally purchase the type of AR-15 gun. According to The Huffington Post, two reporters reported it only took 38 minutes to buy an AR-15. This is how easy access is to guns.

National Rifle Association has the great responsibility to control gun usage. However, there are no plans to minimize the access to purchase any type of weapons. In fact, they are very against the opposition. This is a scary situation.

As for now, if you are an owner of a gun shop, I am sending you a message that you should remember you may be giving your weapons to possible terrorist, killers, and other unworthy owners. Our perception on people are different.

The purpose of jammed advertisement is to be a wake up call. The Number of mass shooting is outrageous and something that should be addressed and changed. We need to change the definition of muscularity. Muscularity should not involve violence. Muscularity should have good mind set. Man can consider guns for their protection, SHOULD not for violence or terrorism. Mental health and background check should be strictly required and need to be improved before buyers are licensed. Also, I noticed the original ad states, everyone can be professional to own gun. The font should be big and say be smart with your purchase.