Bringing Brand Personality to Web Design

After our website audit assignment and looking at several different websites in the beer brewing business, there was one thing that I found that was rare among most websites and that was bringing in their brand personality to the website design. I started doing some research on ways in which businesses can bring their personality on to their web site. Besides language, images and typography there are some essential elements that are often missing as below and noted here.

Bringing personality to your website allows for the viewer to have an emotional connection with your brand which will entice them and understand the type of experience they will have with your brand. Your website acts as one of your most important online marketing tools and it should be informative but with a unique flare.

What are some ways to bring brand personality to a website?

A Blog:

o Start Business blogging, this will help viewers understand you from the language that you choose to use and the news and content you write about. Ensure your blog is linked to your website and on the same platform, so that users are not taken to another page which can cause confusion and distance from the overall brand image.

Your Social Media Buttons

o Get creative with your social media buttons, use one’s that can reflect your brands but are still recognizable.

About Us page

o Show viewers more about you and who is behind the brand on your about us page. Be sure to include pictures and interests of the people behind the business. Viewers will be able to grasp the personalities of its owners and expect when they are welcomed in store if human contact is a part of their business.

Website Navigation

Create something that makes you stand out but is still intuitive. It is important to not to make the viewer unsure of where to find the appropriate information fast.