Microsoft goes daily deals-friendly

Today, Microsoft search engine Bing launched deals on its desktop and mobile version in response to one of the hottest themes on the internet. Bing claims to collect leading offers from the top daily deal websites like Groupon, LivingSocial and Restaurant.com and gives you access to more than 200,000 offers in over 14,000 cities and towns across the US. Other than that, Bing also teamed up with The Dealmap, making it effortless for its users to find and share the best local deals.

By finding what the users need and offering ways to better cater them, Bing establishes a competitive advantage against its main competitor Google and many other competitors, which do not provide this service. Supposedly, it will gain a bigger market share out of the existing market and demonstrates its sales orientation. Of course, I speculate that sometime soon in the future, other search engines will introduce this feature as well, but just as innovators can introduce new products and charge a premium, users who find this feature attractive will already have changed to Bing at that time.

But as for now, the service is only limited to the US, and users from other countries have to wait for it to expand to their regions.

One thing ironic and a lot of readers pointed out is that, in the Microsoft official blog that posted the news, it uses iPhone as an example of  mobile devices that this newly-added feature can be utilized on not their own Windows Phone, and this deal feature isn’t even supported on Windows Phone 7!