Bieber Starts to Rebrand?

I didn’t even know that Justin Bieber got a haircut more than a month ago before I read this post on Canadian Marketing Blog. And the blog talked about an interesting fact that this might be the first step, the test stone of Justin Bieber trying to rebrand.

Brand is built up by small actions. For Justin Bieber, his hair is not only a small part of his brand. You see teenage boys on the street with his haircut. Stars cannot stay the same style forever with everlasting fan base. Especially for Bieber, whoes fame largely comes from his appearance. And rebrand is not an easy thing to do, like mentioned in the article, after rebranding, Miley Cyrus’s popularity decreased. For a superstar like Justin Bieber (at least for now), every step has to been taken cautiously. And cutting his hair, going the opposite direction with his old image can definitely give a pretty good test of how his fans will accept the planned rebranding of him.

Bieber is going for a “kind of a mature look”. Are you in favor of that?