The Manulife: Entry Into Asia Challenge is a one-time only event designed for undergraduate and graduate university business students from across Canada to develop business plans focused on Asia.
Created in partnership with the University of Toronto’s Rotman School of Management, the competition has a dual focus:
• The competition provides undergraduate and graduate business students from across Canada the opportunity to develop a business plan for a small and/or medium-sized enterprise (SME)
• The competition focuses on the creation of a business plan for international expansion to any country in Asia.
Competing teams will be asked to demonstrate their ability to think strategically about entry into the Asian market selected while demonstrating their understanding of the unique attributes, challenges and realities facing SMEs.
Participating teams in the Manulife: Entry Into Asia Challenge will be asked to develop a market entry strategy into an Asian country for their Canadian SME. Each team may select their own Canadian SME. If there is more than one team participating or entering from a Canadian university, those teams are restricted from selecting the same SME. Exact country focus to be determined jointly by the SME and the teams.
The winning team will receive a cash prize of $100,000 with $50,000 going to the second place team and $20,000 for the third place team.
Registration for the competition is now open and will be open until January 11, 2013.
Complete details including the contest overview, eligibility, key dates, deadlines and requirements can be found in the
Participant Information Package