Although the competition between Samsung and Apple appears to be a war of attrition, with both companies continuously trying to out-do the other with the launch of a new smartphone, Samsung has been expanding into untouched markets.It seems that the tech giant is hoping to be the first to enter in new emerging markets, andit appears that they have been successful so far in doing so by developing low cost smartphones. By being the first to expand into the vast markets of India and China, where just under a third of the world’s population lives, the potential for unmatchable dominance is huge. They are able to continue to compete with Apple in the already existing markets, and now they can slowly expand their possible markets. As said by analyst Andrew Milroy inthe article, “They have covered both ends of the spectrum really well”. With all of this happening, Samsung is still putting a large focus into developing and creating brand new products. This shows how dynamic the company really is, and how deserving it is of its predicted record breaking quarterly profit. Samsung Electronics is clearly living up to its title as “The world’s biggest mobile phone and TV maker”.

Article:http://www.bbc.co.uk/news/business-24393850

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