Like blog states, “successful innovation is a numbers game of high output for minimal success with high reward.”
And companies are cost minimizers so why would they risk that? In the field of innovation, very rarely do your ideas make it big. Do you have a grand idea that you think will change the way we view the world or do business? Well too bad because the likelihood of that happening is slim. Companies don’t want something costly and they don’t want something risky either. So how is anyone able to come up with an idea that will change the face of the game?